Specificity of modeling the image of Maksym Rylskyi in the printed media "Literary newspaper" in the period from 1937 to 1961

Abstract

Introduction. The article highlights the specifics of modelling the media image of Maksym Rylskyi in the printed media "Literary Newspaper" for the period from 1937 to 1961. The relevance of the study lies in the need to clarify the features of the transformation of the artist's media image, which is part of a holistic image that is gradually created thanks to the research of scientists into the biography and multifaceted creativity of Maksym Rylskyi.

Methods. During the study, the methods of analysis, synthesis, generalisation, and the descriptive method were used. The analysis method made it possible to thoroughly process journalistic materials in which the media image of Maksym Rylskyi was formed. The synthesis method contributed to the unification of information obtained as a result of the analysis of 14 journalistic materials. The conclusions were formulated using the generalisation method. The descriptive method enabled the creation of a comprehensive picture of the study.

Results. As a result of the analysis of 14 journalistic materials (notes, greetings, creative portraits, articles, reviews, essays, information reports) of the printed media "Literary Newspaper" for the period from 1937 to 1961, the trends and means of modeling (gradations of common examples with character-forming epithets, epithets, direct speech of the artist, photographs with texts that express his popularity and diligence, positive characterization of other people by Maksym Rylskyi, emphasis on the artist's activity and the versatility of his activities) of the media image of Maksym Rylskyi were identified.

Conclusions. In 13 journalistic materials, the media image of Maksym Rylskyi has the following range of modeling - from a multifaceted personality, a creator of high-quality poetry, a person who strives for constant development, a patriot, a cultural messenger to a person who has popularity and influence on society, a poet-intellectual of a European scale. In one article, the media image of Maksym Rylskyi was modelled with a negative connotation, which consisted of stating the revival of bourgeois artistic tendencies in the artist's works